Complete an environmental scan for the health care organization you chose in Week 2. Use the SWOT Analysis table. Your scan should:
- Assess the organization’s internal strengths and weaknesses.
- Analyze the industry for opportunities and threats.
- Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
- Strengths
- Weaknesses
- Opportunities
- Threats
- Describe the organization’s present and prospective customers.
- Evaluate the impact of the following factors:
- Consumer and social
- Competitive
- Technological
- Economic
- Legal and regulatory
Submit the SWOT analysis as a Microsoft® Excel® attachment.
Write a 1,400- to 1,750-word report in which you:
- Evaluate the significance and implications of an external environmental analysis in the development of a strategic plan. For your evaluation:
- Explain the purpose of environmental analysis.
- Describe possible implications of environmental analysis in the creation of your strategic plan.
- Analyze evolving external issues that can have an impact on the strategic plan.
- Evaluate benefits of competitive analysis as part of the strategic planning process.
- Based on your SWOT analysis, provide an assessment of your chosen organization in which you:
- Evaluate the organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans.
- Evaluate the organization’s ability to respond to internal and external changes and challenges.
- Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
- You will have 2 to 3 goals for each year, with 2 to 3 measurable objectives for each goal.
- Goals may span several years.
- Outline your goals and objectives clearly and provide a narrative explanation for each of them.
Cite at least 3 peer-reviewed, scholarly, or similar resources to support your information.
