Marketin Plan For KSJJ Car Service


As a team (3-5 students depending on class size), you will present selected sections of a marketing plan. Your marketing plan will focus on a new product or service you would like to market. Your new product does not have to be a discontinuous innovation; you may develop a new product or service that is a significant modification of existing products. If you have any doubts as to the appropriateness of your new product idea, please ask the instructor. 

Use the sample marketing plan in Appendix A (p. 50-63) or one of these

as a general guide. 

Your marketing plan presentation should address the following issues in-depth: segmentation, target market selection, positioning, product decisions

  1. Market Segmentation, Targeting, Positioning

(5-step process on targeting markets in chapter 9)

Expectation: In depth analysis, support and logic for recommendations

  1. Product Strategy (Chapters 10, 11, 12)
    Expectation: In depth analysis, support and logic for recommendations
  2. Pricing Strategy (Chapters 13, 14)

Expectation: Medium depth analysis, support and logic for recommendations. Focus on Steps 1-4. (Pg. 329)

  1. Distribution Strategy (Chapters 15, 16 as applicable)

Expectation:  Basic analysis, support and logic for recommendations on channel structure, organization & coverage.

Required by Wednesday the 7 Aug 2019.

Powerpoint presentation with music and hash tags about 20 minutes long.

use the following book for guidance.     

Kerin, R. A., & Hartley (2016).Marketing. (13th ed.) New York:  McGraw-Hill/Irwin.  ISBN-13: 9781259573545   chapters are listed for each segment.

This presentation is about having CAR service like LYFT or UBER hbut this service would also provide driving your car to your place of address or where ever you like for additional fee so that you don not have come back and get it the next morning, or in occur in additional fees like towing or meter,  impoundment that happens when you leave your car in the wrong spot include potential vandalism.


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