You will be responsible for su
of a problem or opportunity
an article or case post
Critical analyses must be a
pages in length; only the first
read and evaluated by the instructor.
ou will identify the problem
discuss a viable solution based on your analysis of the case.
The general structure of all critical
Describe the business situation, including the macro
environmental and micro
tions facing the organization.
Develop the problem statement: the opportunity or threat facing the organization.
What alternative strategies and programs would you consider
opportunity or threat to the organization
Present each alternat
ive in sufficient detail to
give the reader an idea of why it may be beneficial.
Recommend one or more of the alternatives you have identified. Inform the reader of
your reasons for these recommendations.
Describe tracking metrics to determine whether you
r recommended strategies and
programs are effective. Be sure to include both intermediate and conclusive metrics to
guide management’s redirection of ineffective strategies.
Summarize what you have learned from your critical analysis.
You are encou
raged to do external research on the industry or the company as a context for your
text source citations and a comprehensive bibliography
required. Your report
must include the focal reading plus at least
in addition to
website or Wikipedia