business paper

You will be responsible for su
bmitting
three
individual
critical
analyses
of a problem or opportunity
described in
an article or case post
ed
on
Cnvas
.
Critical analyses must be a
maximum
of
three
pages in length; only the first
three
pages
will be
read and evaluated by the instructor.
Y
ou will identify the problem
or opportunity
and
discuss a viable solution based on your analysis of the case.
The general structure of all critical
analyses:
1.
Describe the business situation, including the macro

environmental and micro

environmental condi
tions facing the organization.
2.
Develop the problem statement: the opportunity or threat facing the organization.
3.
What alternative strategies and programs would you consider
in
dealing
with the
opportunity or threat to the organization
?
Present each alternat
ive in sufficient detail to
give the reader an idea of why it may be beneficial.
4.
Recommend one or more of the alternatives you have identified.  Inform the reader of
your reasons for these recommendations.

5.
Describe tracking metrics to determine whether you
r recommended strategies and
programs are effective.  Be sure to include both intermediate and conclusive metrics to
guide management’s redirection of ineffective strategies.
6.
Summarize what you have learned from your critical analysis.
You are encou
raged to do external research on the industry or the company as a context for your
analysis.
In

text source citations and a comprehensive bibliography
are
required.  Your report
must include the focal reading plus at least
three references
in addition to
the company’s
website or Wikipedia
.

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